UBank
A modern-day bank for the self-directed.
UBank has a stripped back approach to banking – no locations, no gimmicks, no waffle. It actively encourages people to borrow less. To reflect its less is more philosophy, the identity is an exercise in reduction. It follows basic design principles – a recognisable logo, a functional type face, restricted colour palette and structured design. In the Modernist spirit of form following function, communication is reduced to its core components – just what you need, nothing you don’t.
UBank
A modern-day bank for the self-directed.
UBank has a stripped back approach to banking – no locations, no gimmicks, no waffle. It actively encourages people to borrow less. To reflect its less is more philosophy, the identity is an exercise in reduction. It follows basic design principles – a recognisable logo, a functional type face, restricted colour palette and structured design. In the Modernist spirit of form following function, communication is reduced to its core components – just what you need, nothing you don’t.
All rights reserved. © 2021 Adam Vella.
Project Index
Programa Coming soon | 2021 |
RE Coming soon | 2021 |
KDE Group Coming soon | 2021 |
2020 | |
2019 | |
2019 | |
2019 | |
2018 | |
2018 | |
2017 | |
2017 | |
2016 | |
2015 | |
2015 | |
2014 | |
2014 | |
2014 | |
2014 |
Project Index
Programa Coming soon | 2021 |
RE Coming soon | 2021 |
KDE Group Coming soon | 2021 |
2020 | |
2019 | |
2019 | |
2019 | |
2018 | |
2018 | |
2017 | |
2017 | |
2016 | |
2015 | |
2015 | |
2014 | |
2014 | |
2014 | |
2014 |
All rights reserved. © 2021 Adam Vella.