Identity and leasing pack for The Canteen.
Barangaroo is a cultural, commercial and residential precinct on Sydney Harbour. At its heart, The Canteen is part of the premium food offering that caters to an estimated daily population of 23,000 visitors. The identity and leasing pack needed to appeal to appeal to and attract artisan vendors and foodies.
Based on the ethos that ‘good food leads to good community’, the identity turns notions of a typical food court on its head. In an anti fast-food move, it inspires real food, communal culture and a collective spirit, creating a brand that brings together and bonds disparate vendors of a similar mindset.