Sydney Dance Company
Sydney Dance Company’s 50th Anniversary was the milestone that prompted a full redesign of the brand. With the aim of establishing a design language and system that would see it through the next 50 years, we created a visual identity that is adaptive to context and provides the stage on which content and messaging perform.
Sector Art & Cultural
Scope Identity, Print, Digital, Environmental
Team David Park, Sunny Hwang, Sam Turner, Luke Hoban, Tom Feathers, Ting He
Completed at MAUD
Sydney Dance Company
Sydney Dance Company’s 50th Anniversary was the milestone that prompted a full redesign of the brand. With the aim of establishing a design language and system that would see it through the next 50 years, we created a visual identity that is adaptive to context and provides the stage on which content and messaging perform.
Sector Art & Cultural
Scope Identity, Print, Digital, Environmental
Team David Park, Sunny Hwang, Sam Turner, Luke Hoban, Tom Feathers, Ting He
Completed at MAUD
