Sydney Dance Company
A new identity for Australia’s leading contemporary dance company.
Sydney Dance Company’s 50th Anniversary was the milestone that prompted a full redesign of the brand. With the aim of establishing a design language and system that would see it through the next 50 years, we created a visual identity that is adaptive to context and provides the stage on which content and messaging perform.
Sector Art & Cultural
Scope Identity, Print, Digital, Environmental
Team David Park, Sunny Hwang, Sam Turner, Luke Hoban, Tom Feathers, Ting He
Completed at MAUD
Sydney Dance Company
A new identity for Australia’s leading contemporary dance company.
Sydney Dance Company’s 50th Anniversary was the milestone that prompted a full redesign of the brand. With the aim of establishing a design language and system that would see it through the next 50 years, we created a visual identity that is adaptive to context and provides the stage on which content and messaging perform.
Sector Art & Cultural
Scope Identity, Print, Digital, Environmental
Team David Park, Sunny Hwang, Sam Turner, Luke Hoban, Tom Feathers, Ting He
Completed at MAUD
