The sun is instantly and universally recognised as the primary life-giver. As Suncorp products and services proliferate, the universality of the sun becomes ever more apt: it touches everything, is reliable and illuminating. Placing the sun symbolically at the heart of the brand places every touchpoint, every customer, every interaction with Suncorp somewhere in relation to its light; people are empowered and connected by it, situations are illuminated by it, opportunities are defined by it.