Suncorp
A new visual identity system for Suncorp.
The sun is instantly and universally recognised as the primary life-giver. As Suncorp products and services proliferate, the universality of the sun becomes ever more apt: it touches everything, is reliable and illuminating. Placing the sun symbolically at the heart of the brand places every touchpoint, every customer, every interaction with Suncorp somewhere in relation to its light; people are empowered and connected by it, situations are illuminated by it, opportunities are defined by it.
Sector: Banking & Finance
Scope: Identity, Print, Environmental
Team: David Park, Dan Flynn, Richard Smalley, Tomas Sabattuci
Completed at MAUD
Wordmark
Typography
Iconography
Primary colours
Secondary colours
Signage
Suncorp
A new visual identity system for Suncorp.
The sun is instantly and universally recognised as the primary life-giver. As Suncorp products and services proliferate, the universality of the sun becomes ever more apt: it touches everything, is reliable and illuminating. Placing the sun symbolically at the heart of the brand places every touchpoint, every customer, every interaction with Suncorp somewhere in relation to its light; people are empowered and connected by it, situations are illuminated by it, opportunities are defined by it.
Sector: Banking & Finance
Scope: Identity, Print, Environmental
Team: David Park, Dan Flynn, Richard Smalley, Tomas Sabattuci
Completed at MAUD
Wordmark
Typography
Iconography
Primary colours
Secondary colours
Signage
All rights reserved. © 2021 Adam Vella.
Project Index
Programa Coming soon | 2021 |
RE Coming soon | 2021 |
KDE Group Coming soon | 2021 |
2020 | |
2019 | |
2019 | |
2019 | |
2018 | |
2018 | |
2017 | |
2017 | |
2016 | |
2015 | |
2015 | |
2014 | |
2014 | |
2014 | |
2014 |
Project Index
Programa Coming soon | 2021 |
RE Coming soon | 2021 |
KDE Group Coming soon | 2021 |
2020 | |
2019 | |
2019 | |
2019 | |
2018 | |
2018 | |
2017 | |
2017 | |
2016 | |
2015 | |
2015 | |
2014 | |
2014 | |
2014 | |
2014 |
All rights reserved. © 2021 Adam Vella.