National Institute of Dramatic Art
Rebranding an Australian cultural icon.
As one of the country’s greatest exports, the dramatic arts continue to help Australia punch above its weight on the international stage. Since 1958, NIDA has been integral to a renowned performing arts sector in Australia, supporting the individual vision of its graduates and exporting planeloads of performers to Hollywood. NIDA needed an identity to ensure the organisation, and Australia, continues to earn its rightful place on the world stage.