A-Joints by Henry Wilson
A custom ecommerce website as practical as an A-Joint.
A-Joint is a utilitarian joinery system that connects standardised timbers to create functional furniture. In high demand, we needed to take the configuring of A-Joint furniture out of the hands of the designer and into the hands of the customer. The A-Joint website allows customers to understand, interact with and configure their own A-Joint furniture simply and easily.
Users can configure, update and save both large and small-scale projects, and print full specification documents which are then used to finalise the manufacturing process. From inspiration to outcome, the website simplifies a complex process and gives A-Joint the autonomy to evolve.